Samar Abdelmonem in a black suit and hijab, arms crossed, smiling

Samar Abdelmonem

// Brand Identity
& Packaging Designer

Intro

I'm a brand identity and packaging designer who finds the one idea a brand can own and carries it from the logo to the shelf to the doorstep.

Logos, visual identities, packaging and launch visuals for new and growing brands across the UAE, the GCC and beyond. I work in Arabic and English, from the first sketch to print-ready files.

See my work
55KProject views on Behance
4.3KAppreciations from designers worldwide
PotWFeatured on Packaging of the World ↗
WBDSPublished by World Brand Design Society

Selected work

ÎNCANTA

Beauty & Personal Care · 2026 Featured on Packaging of the World

INCA + ENCANTO. One red chevron above the "Î", carried from the jar to the mailer box to the street.

A premium skin and body care brand. The client wanted packaging that feels luxurious yet fresh and joyful, without gold, wood or heavy browns. The chevron stands for elevation and transformation, and it is the only accent across the range: caps, lids, cartons, the pattern inside the mailer and the outdoor campaign.

Scope
Logo, brand guidelines, packaging for three products, e-commerce mailer, stationery, merchandise, campaign
Palette
Lust Red #E02726 · Black · White
Type
Ginger (logotype) · Poppins
ÎNCANTA serum, nourishing cream and gentle cleanser with their cartons on white
The ÎNCANTA wordmark with its red chevron
ÎNCANTA colour palette: Lust Red, black and white
Red ÎNCANTA mailer box, open with the chevron pattern inside, next to the closed box
ÎNCANTA products on a black and white chessboard with raspberries
Open ÎNCANTA cream jar with a red lid and fresh raspberries
ÎNCANTA stationery: letterhead, business cards, postcard and poster on a chessboard
ÎNCANTA tote bag on a chair and a red travel pouch with the three products
ÎNCANTA outdoor poster campaign on a tiled street wall
Campaign image: model with red lips, headline INCANTA for every skin
Product and campaign imagery visualised with AI-assisted tools Full case study on Behance ↗

Baba Ghanoujبابا غنوج

Levantine Restaurant · Sharjah · 2026

Simple food. Done right. A bilingual wordmark that smiles back from the sign, the plate and the screen.

A neighbourhood restaurant known for smoky charcoal, fresh mezze and family recipes. The chef's cap and moustache sit on the Arabic letters, and two colours carry the brand, taken straight from the table: a fresh lemony yellow and the deep blue of the ceramic plates.

Scope
Bilingual logo, character mark, colour system, food art direction, signage and interior applications
Palette
Lemony #E7FF75 · Newton #4A76BD
Client
Baba Ghanouj, Sharjah
Baba Ghanouj bilingual logo in lemon yellow on blue
Baba Ghanouj colour palette, Lemony and Newton, with mezze and desserts
A plate of baba ghanouj on a blue table under the logo
Grilled aubergine with tahini and pomegranate on a gold fork, logo set vertically
Baba Ghanouj storefront sign in blue and yellow on a Sharjah street
Restaurant interior with blue walls, green booths and the illuminated logo
Kunafa on a blue plate with the character icon above
Cheese kunafa slice with the line Crunchy outside, warm inside
Food and interior imagery visualised with AI-assisted tools

Services

Brand Identity

A complete visual system built on one clear idea, so every touchpoint feels like the same brand.

  • Logo Design
  • Visual Identity System
  • Colour & Typography
  • Brand Pattern & Graphic Elements
  • Stationery
  • Brand Guidelines

Packaging Design

Packaging that is recognisable on the shelf and memorable when the box is opened at home.

  • Labels & Product Packaging
  • Cartons & Boxes
  • E-commerce Mailer & Unboxing
  • Packaging Mockups & Visuals
  • Print-ready Files

Launch & Social

Everything a brand needs to go live: the feed, the store and the street.

  • Social Media Templates
  • Campaign Visuals
  • Online Store Banners & Product Page
  • Signage & Outdoor
  • Logo Animation

Essential

1–2 weeks

USD400

A strong foundation for a new or small brand.

  • Logo design, 3 initial concepts
  • Primary, secondary and icon versions
  • Colour palette and typography
  • Business card

Brand Identity

2–4 weeks

USD900

A complete identity, ready for print and social.

  • Everything in Essential
  • Brand pattern and graphic elements
  • Stationery and 6 social templates
  • Mini brand guidelines

Full Brand System

Most complete

USD1,800

Logo to packaging, for brands ready to launch. 4–6 weeks.

  • Everything in Brand Identity
  • Complete brand guidelines
  • Packaging, labels, cartons and mailer box
  • Social media kit and campaign visuals

Prices in USD. Every package includes AI, PDF, SVG and PNG files, print and digital versions, two revision rounds per stage and full usage rights on final payment.

Add-onsMonthly social media designReel editingLogo animationProduct visualsCataloguesWebsite design

Process

  1. Brief

    A short questionnaire about your brand, products and audience.

  2. Moodboard

    A visual direction for you to approve before any logo work.

  3. Logo concepts

    Initial concepts, each presented with the idea behind it.

  4. Refinement

    Revisions on the direction you choose.

  5. Identity system

    Colours, type, pattern and every application in your package.

  6. Delivery

    Final files and brand guidelines, organised and ready to use.

Work starts once the brief is filled in and the first payment (50%) is received. The remaining 50% is due before final files.

Contact

Tell me about
your brand.

Send your brand name and field, and I'll reply with the right package and the brief.

أرسل اسم البراند ومجاله، وسأرسل لك الباقة المناسبة والبريف.